Do you know the legal requirements for customized printing on packaging?

In individual prints and advertising, it is important to avoid greenwashing. We want to be honest with our customers and actually support green initiatives, instead of just pretending to do so. In connection with the greenwashing phenomenon, the European Union has decided to combat opacity in the ecological sphere. The EU wants to increase the level of information consumers receive about the products they buy.

Greenwashing is an unfair practice that harms both consumers and companies. By avoiding greenwashing, companies can build customer trust, protect their reputation and support real sustainable actions. Honesty and transparency are the key to success in today's green world.

Thanks to our modern printer, we offer the highest quality prints that allow for full personalization of packaging. Your prints will be full of life! Our equipment guarantees great color reproduction and precise printing, which will make your packaging look amazing!

What to do to make it work? 

As with advertising, understanding who you are targeting with your products is extremely important. Think about the preferences and expectations of your target group. For example, young consumers may prefer modern, minimalist designs, while older generations may value classic and elegant designs. 

Packaging prints should be consistent with the rest of your brand's visual identity. Our printer allows you to use a wide range of colors and fonts, which allows you to maintain harmony with your logo and other marketing materials. This way, you build recognition and customer trust.

The print on the packaging can include all the necessary information, e.g. how to get to the premises, in a clear and organized manner.

The aesthetic appearance of the packaging attracts attention and can be a decisive factor when choosing a product. Use creative patterns, interesting graphics and attractive colors to make your packaging stand out from the rest. Our printer provides the highest quality printing, so that each project will look professional.

Consider introducing limited edition packaging or personalization options for customers. Our printer allows you to easily create unique prints that can increase interest in your product and make it more attractive to consumers.

More and more consumers are paying attention to the ecological aspects of packaging. Choose biodegradable, recyclable or renewable materials. Our modern printer is adapted to print on ecological materials, which can attract environmentally conscious customers.

Remember that packaging is the first thing a customer sees, so it is worth making sure it is attractive, informative and consistent with your brand image. Our modern printer allows us to implement the most demanding projects, guaranteeing the highest quality and precision of printing.